→ Qualitative user interviews
→ Unpacking frameworks
→ User journeys
→ Creative brainstorming
→ Rapid prototyping
During the research phase, we provided support in validating the client’s internal research findings. We did this through a combination of qualitative field work activities including interviews and observations to further understand, cluster and prioritise the user needs for both buyers and sellers.
After carrying out the research we then analysed the findings, transitioning from research to analysis. During this stage the researchers shared what they heard and observed and also identified patterns between findings. Eventually we validated and refined the set of hypotheses that we originally started with.
We then brought together a diverse internal team representing Tamedia’s portfolio of marketplaces to ideate on possible conceptual solutions to address the identified user needs. Alongside this we employed different techniques and enabled the internal team to iteratively generate a variety of unconventional, relevant concepts.
Finally, we grouped and selected high-potential ideas and helped the project team to build a suitable action plan. The final roadmap highlighted how to proceed with the new solutions in respect to Tamedia’s existing brands.
We developed strategy archetypes and pros/cons based on Tamedia’s target market and brand. Not only did this enable the client to keep an eye on frictionless marketplaces of the future but also empowered the media group to strongly differentiate its platforms and develop an aggregator to act as a lead generator and a way to develop further solutions to support its vision.