→ Qualitative user interviews
→ Unpacking frameworks
→ User journeys
→ Creative brainstorming
→ Rapid prototyping
→ Service testing
→ User testing
Leveraging our relationship to EPFL we conducted research with 8-10 master level students on the initial problem, finding a new banking solution which appealed to students. However, it was during this qualitative research that it became clear that there was a need to reframe the challenge.
The concept evolved into exploring how digital native kids who never had the chance to experience a ‘tangible’ interaction with a bank could be introduced to the use of money whilst giving them access to banking technology. With a clear, specific topic in mind we could brainstorm solutions, before evaluating and eventually selecting the best idea.
During the ideation stage, we brainstormed several ideas eventually selecting a digital piggy bank for children as the most promising solution.
From here, we facilitated the kick start of the prototyping and testing activities - providing the features and functionality that would ultimately define the service offering for Credit Suisse.
EPFL masters students conducted research
Digipigis sold within 2 months of launch
The launch of DigiPigi across Switzerland as part of a holistic offering for kids enabled Credit Suisse to ultimately refine and relaunch its offering for children and position itself with parents as the go-to bank for helping kids to manage money in a fun but responsible way. Additionally DigiPigi went on to win several awards.
2 years later: product on the market