WAS WIR TUN
UNSERE DIENSTLEISTUNGEN
Kundeneinblicke, getestete Prototypen und Innovationsstrategien, die wirklich funktionieren
Bei Spark Works ist kein Projekt wie das andere. Alles, was wir tun, ist auf Ihre Ressourcen, Ihr Team und Ihre Ziele zugeschnitten. Wir helfen Ihrer Organisation, kühne Ideen zum Leben zu erwecken - durch Produkte, Dienstleistungen und Praktiken, die auf Human-Centred Design basieren.
Insights & Concepts
Begleiten Sie die erfolgreiche Einführung neuer Produkte, Dienstleistungen und Geschäftsmodelle, indem Sie die unterschwelligen Bedürfnisse und Motivationen Ihrer Kunden verstehen lernen. Wenden Sie ausführliche Studien Ihres Zielmarkts auf umsetzbare, neuartige Konzepte an.
Prototyping & Testing
Beschleunigen Sie den Entscheidungsprozess und bringen Sie Ihre Ideen mit schneller Prototypenentwicklung und Nutzertests rasch auf den Markt. Binden Sie Kunden und Stakeholder in Ihr Ökosystem ein, um reelle Daten über die Durchführbarkeit und Attraktivität Ihres Konzepts zu erhalten.
Culture & Skill Development
Befähigen Sie wichtige Teammitglieder mit einem auf Ihr Team und Ihre Fähigkeiten zugeschnittenen Training zu selbsttragenden Innovatoren. Verbessern Sie Ihr kreatives Geschick und halten Sie Ihr Unternehmen durch menschenzentrierte Innovation wettbewerbsfähig.
Innovationsstrategie
Radikale Innovation kann hohe Risiken, aber auch Chancen mit sich bringen. Wir entwickeln einen durchführbaren und für Ihr Unternehmen sinnvollen Innovations-Strategieplan durch eine Reihe massgeschneiderter Inhouse-Studien, Workshops und gemeinsamer Strategiesitzungen.
Service-Beispiele
Menschen, Orte und Prozesse sichern Ihren Wettbewerbsvorteil. Investieren Sie in sie!
Das schnelllebige Umfeld setzt alle Organisationen unter Druck. Werfen Sie einen Blick auf unsere spezifischen Angebote, die sich mit den aktuellsten Themen von Unternehmen, öffentlichen Diensten und NGOs befassen.

TRAINING in HUMAN-CENTRED INNOVATION

Wollen Sie in Ihrem Unternehmen eine kundenzentrierte Denkweise einführen?

Keine Sorge, wir können helfen. Wir sorgen dafür, dass Ihre Organisation die Fähigkeiten, Instrumente und Denkweise erhält, die sie braucht, um die Herausforderungen von heute und morgen zu bewältigen. Unsere praktischen Design Thinking-Schulungen bauen auf unseren Kernprinzipien auf: Einfühlungsvermögen, Agilität und Zusammenarbeit.

Service Design Innovation

Haben Sie bereits damit begonnen, das ganzheitliche Bild zu betrachten?

Nur Ihre Benutzer erleben Ihre Dienste und Schnittstellen als Ganzes und sind in der Lage, fehlende Teile zu identifizieren. Beim Service Design geht es darum, eine radikale Nutzerperspektive einzunehmen. Auf diese Weise können Sie garantieren, dass sich alle Teile zu einem konsistenten und nahtlosen Erlebnis aufbauen.

Future of work Assessment

Fühlen Sie sich von den neuen Arbeitsweisen überfordert?

Völlig verständlich - man muss nicht nur ein, sondern mehrere Themen in allen Organisationsbereichen ansprechen: Menschen, Prozesse und Orte. Mit unserer Future of Work Assessment stellen wir sicher, dass Sie die Schlüsselfragen stellen und die richtigen Massnahmen definieren.

unser Ansatz
Erfolgreiche Innovation beginnt mit den Bedürfnissen der Nutzer
Innovation sieht die Menschen hinter dem Unternehmen.
Alle Projekte von Sparks Works beginnen mit dem Verständnis der Bedürfnisse und Motivationen jener Menschen, auf die es ankommt. Wir wenden während des Design-Prozesses rigorose Kundenorientiertheit und Empathie an, um sicherzustellen, dass Ihre Ideen reellen, menschlichen Bedürfnissen gerecht werden. Danach beurteilen wir die technische Machbarkeit und geschäftliche Rentabilität Ihres Konzepts, um eine durchführbare Lösung für Ihr Unternehmen zu finden.
PROJEKTBEISPIELE ANSEHEN

Fallstudien

Mit Human-Centred Design Herausforderungen in Chancen verwandeln
Sehen Sie, wie wir mit Kunden aus verschiedenen Branchen zusammengearbeitet haben, um komplexe Herausforderungen zu klären, menschenzentrierte Lösungen zu testen und nachhaltige Innovationspraktiken zu implementieren.
Banking, Insurance & Real Estate

Sparking innovation with a Think Tank about sustainability

04ban

Baloise is looking to continuously fill the innovation funnel and generate ideas with a greater fit to market developments. In line with this, one strategic approach has been the launch of a Think Tank which conducts research, identifies new opportunity spaces and on a bi-weekly basis sends insights to (Baloise) employees’ inboxes. This is meant to foster more radical and specific ideas coming from across the organisation.

Banking, Insurance & Real Estate

Understanding private loan borrowers

04ban

Traditionally, offering private loans is perceived as bringing various challenges. To attract new customers and harvest it’s existing customer base as well as to explore if it was possible to shift the negative image of personal loans in Switzerland, bob Finance asked us to conduct broad-based customer research.

Public Services & NGOs

Improving the rental process of Zurich’s community centres with Design Thinking

07pub

The Social Services team of the City of Zürich wanted to refine and improve the existing renting-service from a customer’s perspective, learning about and applying Human-Centred Design and Design Thinking methods in parallel.

Energy & Mobility

Transforming the E-bike rental business model

01ene

Smide, a mobility startup offering an E-bike rental, wanted to transit their business offering from a free-floating system to a station-based bike rental system and find out how to best implement the charging solution.

Media & Entertainment

Developing use cases for Blockchain technology

03med

Ringier, alongside the rest of the media industry, are facing many challenges from difficulties to track and monetise content to novel forms of disruption raised by technology giants; could Blockchain, a revolutionary technology that enables transparency, collaboration, and security, create value-adding solutions to such challenges?

Media & Entertainment

Reimagining the c2c marketplace of the future

03med

Switzerland's largest media group wanted to develop a new strategy & vision for its generalist classified and marketplace division as well as understanding how its portfolio of marketplaces could be developed within a 3-4 year timeframe.

Banking, Insurance & Real Estate

A digital piggy bank for children

04ban

Credit Suisse wanted to position itself as relevant for the digital age by offering a new banking solution for students which earlier research had suggested was too little and too late to be captured as new customers.

Retail & Consumer Goods

Understanding on-the-go Brezelkönig customers

02ret

Brezelkönig wanted to gain a better understanding of its customers and their underlying needs, as well as explore if new digital channels, such as a pre-ordering app, could meet the diverse needs of its customers.

Manufacturing & Technologies

Engaging staff to develop a flexible workspace

05man

Neoperl wanted to find out how it could include employees’ feedback and insights to design a
purposeful new building. The organisation wanted the new space to include not only an on-site cafeteria but to incorporate different space requirements that could fluidly adapt to the diverse needs of their employees.

Public Services & NGOs

Fostering a common culture of innovation

07pub

ITC wanted to combine their internal know-how in the
field of international trade with an exploratory innovation approach to be able to develop new ideas and rethink existing projects. Eager to introduce its employees to
the agile method of Human-Centred Design, the Bootcamp555 initiative was launched.

Banking, Insurance & Real Estate

Designing the first ever Baloise Mobility Accelerator, a 10-week start-up programme

04ban

Baloise wanted to grow the brand image of its mobility unit (Baloise Mobility), alongside testing a start-up programme to fill its innovation funnel with new opportunities. With these objectives in mind, we worked with Baloise Mobility to help them create their first ever accelerator programme.

Energy & Mobility

Exploring the attractiveness of discounts and benefit programmes

01ene

GOWAGO was looking to gain insights on the attractiveness of discounts and how customers could respond to a new, all-in-one service that could be linked to a benefits program.

Banking, Insurance & Real Estate

Splitsurance innovation in insurance

04ban

Many argue that clients of insurance companies are ageing and less prone to churn. With this in mind, Allianz was eager to find new solutions for its service offerings to attract a younger audience, who is often skeptical towards insurance solutions.

Banking, Insurance & Real Estate

A foresight study for a Swiss Mountain destination

04ban

The exclusive alpine real estate company Andermatt Swiss Alps (ASA) is developing Andermatt into a first-class year-round destination. To stay ahead of the curve, stay customer-centric, and keep an eye on the future they approached Spark Works to conduct a Foresights Studies into the future of traveling to and living in the Alps.

Public Services & NGOs

Fix it! Building a solution for the City of Zurich’s School & Sport department to report damages

07pub

The City of Zurich wanted to find a common system that would help school, kindergarten and daycare staff to easily report and then fix any maintenance issues. From a broken door knob to reporting graffiti, the city sought an easy to use tool that would actually be used by school and daycare personnel as well as janitorial staff.

Banking, Insurance & Real Estate

Developing a motorcycle insurance model through a customer experience

04ban

To shape the future of mobility KTM, the biggest European motorcycle manufacturer, and the insurer Baloise collaborated to develop a new digital channel to offer KTM customers an affordable, better integrated and more delightful customer and insurance experience.

Retail & Consumer Goods

A MAKEathon to tackle our meat consumerism

02ret

Swiss Food Research, an active Agro-Food innovation ecosystem supported by Innosuisse, builds bridges between research institutes and Swiss companies. With the overall goal to create radical ideas for the food industry they aimed to try out different formats and concepts. The MAKEathon was one of their first.

Education & Culture

User research for presenting ancient villages in an AR app

06edu

Unknown to most, Zurich’s Sechseläutenplatz is home to historic lake dwellings that are a UNESCO-World Heritage site. 10 years after the nomination the city’s archaeologists wanted to make the findings accessible to a wider audience through an AR app. Very little was known about what citizens and tourists would expect from such applications and how they would like to experience the 5000 years old village. Spark Works came in to help research and bring the app to life.

Education & Culture

Re-designing innovative ‘lifelong learning’ formats

06edu

To ensure that its educational programs continuously address the diverse and fast changing industry-relevant qualification gaps and educational needs across all pillars and regions, this KIC (Knowledge Innovation Centre) sought to establish a common learning and education concept administrated by its “Professional School”.

Energy & Mobility

Realigning the business model – from b2b to b2c

01ene

Providing smart solutions enabling electricity grids to manage and monitor their infrastructure, Adaptricity wanted to switch to a license fee business model. Over time this would be responsible for 50% of the company revenues. This would require them to directly sell their monitoring software to their end-users (smart grid operators), and thus learn about their needs and expectations.

Manufacturing & Technologies

Training the top 1000 executives

05man

Based on its new company strategy, Siemens wanted to redesign its global leadership training program by educating employees worldwide and instilling a new agile mindset building on the Value Stream Mapping & JTBD (Jobs to be done) methodology.

Energy & Mobility

Redesigning IATA recruitment journey

01ene

The capability to attract and retain the best talents is essential for every organisation. The International Air Transport Association (IATA) realised that a new vision together with innovative processes and tools were required to bring their recruiting process to the next level. As a focus, they wanted to make sure that the benefits of working at IATA were clearly communicated to potential candidates.

Banking, Insurance & Real Estate

A paradigm shift from retail banking

04ban

A new management team sought a new, customer centric strategy for the bank. They needed an understanding of the pain points of their customers, the competitive landscape, the impact of FinTech, market trends and key behaviour to enable them to build innovative user-centric scenarios for the future of banking.

Public Services & NGOs

Designing for infection prevention

07pub

Prevention of infections and antibiotic resistance is crucial for the University Hospital of Zurich (USZ). Its research team constantly updates best practices to ensure prevention is carried out at every step of the patient journey, still infection rates could be lower. How can all USZ healthcare workers know what to do to prevent infections, and antibiotic resistance?

Public Services & NGOs

Innovation booster for knowledge transfer and international collaboration

07pub

The old Innosuisse support formats to foster knowledge transfer and international collaboration between academia and industry in Switzerland, proved to cause bureaucratic structures and a significant amount of overhead costs, rather than measurable outcomes such as innovative ideas, concepts or products.

Manufacturing & Technologies

Unlocking business value with Blockchain

05man

Blockchain is a buzzword and new technology that everyone feels they need to work with, but only very few actually understand what it is about, how it works and how they could apply it to generate value for their enterprise and customers.

Banking, Insurance & Real Estate

Train the trainer

04ban

To drive their vision of an innovative company culture forward, Allianz needed to train its people in Human-Centred Design and enable internal innovation coaches to plan, deliver and assess internal innovation projects.

Public Services & NGOs

Reinventing the parent letter for the 21st century

07pub

Pro Juventute, a Swiss foundation supporting the rights and needs of children, wanted to modernise and redefine their iconic parent letter, which has provided Swiss parents and families with essential information for over forty years.

Banking, Insurance & Real Estate

Impaired lives: Understanding a new market

04ban

A Swiss reinsurance company wanted to explore the potential of a new market segment that is often rejected by insurance companies. To find viable solutions for those classed as “impaired lives”, they needed a complete 360° view of the needs and drivers of the main stakeholders involved in the journey.

Banking, Insurance & Real Estate

Determining the future of mobility

04ban

Part of Baloise’s current business is based on traditional car insurance. Yet with industries opening up and successful services increasingly relying on collaborations among companies, Baloise needed to know which areas are likely to dominate the future of mobility and who its potential partners might be.

Public Services & NGOs

Enabling open government data

07pub

The City of Zurich recently opted for an Open Government Data strategy. During its implementation, city officials discovered the data was highly dispersed internally, and the departments were unsure of which data could be published.

Retail & Consumer Goods

Moving towards an agile, customer-centric culture

02ret

Multinational cigarette and tobacco manufacturing company, Philip Morris International (PMI), wanted to transform their innovation culture. They have the ambition to create in-house capabilities to lead their innovation efforts and face the fast changing environment that they have to confront with an agile and customer-centric approach.

Education & Culture

Driving digital transformation in education

06edu

Digitalisation is quickly reshaping the way we teach and learn. Schools like the ZHAW are being challenged to re-evaluate their core structures, and implement an approach to education that enables them to become a future-oriented institution.

unsere Tools
Das Methoden-Kit von Spark Works
Das Methoden-Kit von Spark Works ist von unserer täglichen Arbeit inspiriert. Es enthält eine Auswahl der besten theoretischen Modelle, praktischen Werkzeuge und Praxistipps, um Ihnen bei der Anwendung von Design Thinking zu helfen. Setzen Sie das kreative Potenzial Ihrer Mitarbeitenden mit diesem schrittweisen Wegweiser frei.
KUNDEN, MIT DENEN WIR ARBEITEN MÖCHTEN 
Wo können wir einen positiven Beitrag leisten?
Eigenständige Innovationsmethoden können Ihrem Unternehmen dabei helfen, seine Vorreiterposition in einer zunehmend schnelllebigen Welt zu bewahren. Hier einige Branchen, in denen wir besonders gerne arbeiten:

Behördeneffizienz steigern 

Öffentliche Einrichtungen aller Arten formen unsere Gesellschaft. Spark Works hilft diesen Organisationen, Herausforderungen rund um Finanzierbarkeit, Transparenz und die sich ständig wandelnden Bedingungen einer ungewissen Welt anzugehen.

Die Zukunft des Reisens neu definieren 

Sei es aus Umweltgründen oder auf Grund der gegenwärtigen, weltweiten Pandemie: Viele Faktoren tragen zum Rückgang des Reisebetriebs bei, was eine ernsthafte Bedrohung für die Flugindustrie darstellt. Spark Works möchte mit führenden Fluggeselllschaften arbeiten, um innovative Lösungen und Methoden zu entwickeln und diese Probleme entschlossen in Angriff zu nehmen.

Mit den Besucherzahlen wachsen

Die Schweizer Alpen sind eine der meistbesuchten Regionen Europas. Wintersportgebiete benötigen neue Strategien, um die mit grossen Menschenmassen einhergehenden Herausforderungen zu bewältigen. Spark Works kann lokalen Unternehmen dabei helfen, die Bedürfnisse ihrer Kunden besser zu verstehen und vorherzusehen. So können sie ihnen passendere Services anbieten.

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